Investing in SEO is a must for restaurants in Cayman Islands today. If you want to make sure your restaurant is full day in and day out, people need to be able to find you online to give you a quicker road to driving quality traffic to your website.
Below are three quick starter tips on where to focus your time to boost your website in the search results via SEO:
1. Define Your SEO Strategy
It’s important to define your SEO strategy. Get into the mind of the user and think about what search terms or phrases your audience uses, not what you think your restaurant should be found for.
As a start, define the geographic area you want to own and then research what keyword terms and phrases your audience uses through Google Keyword Planner or a third-party keyword research tool. There are a few distinct groupings of terms that you want to group and classify properly that all have different levels of competition:
- High-level restaurant terms: Terms like “restaurants” and “Cayman Islands restaurants” are some of the most generic variations a searcher might use, whether they are visiting or local. In the Google Keyword Planner, you can set your geographic focus to the area you identified or use both the generic term by itself (“restaurants”) and with the geographic modifier (“Cayman Islands”) as well as other general variations related to what your restaurant is about.
- Niche-specific terms: The next level down of terms relates to the specific categories your restaurant would fall into that might be searched. Examples include “Italian restaurants”, “pizza”, “romantic restaurants” and other unique features. If you’re struggling with what specific categories or wording you should use, take a look at Google Maps, Yelp, and TripAdvisor and use their filtering criteria in your area to see the general categoies they utilise.
2. Focus On Directories That Matter
Start by claiming, standardising data, and optimising listings with accurate NAP (name, address, phone) data for your restaurant across all of the major and relevant local search properties.
With directory tools like Moz Local and Yext not available for research use in Cayman Islands, put your focus on the directories that matter locally. A good start is Google My Business, and then branch out to leading directories like Yelp, TripAdvisor, FourSquare.
Beyond that, there are also niche directory websites based in Cayman Islands:
A combination of search engine directories, social media sites, and industry-specific directory sites on a regional and local scale will grow your online visibility.
3. Engage with Customers on Social Media
Even though social media’s direct impact on SEO has long been debated, we know that social media engagement can drive users to your site.
Social media can be a powerful touchpoint of the customer journey, showcasing what customers can expect to experience at your restaurant. A strong social presence often correlates with a strong organic search presence as content, engagement, and popularity align with the important SEO pillars of relevance and authority.
Develop a social media strategy and follow through with implementation. Make sure to engage with followers and reply to inquiries promptly. How you communicate online sets a perception of your overall customer service and approach.
Find your audience, engage them, and get them to influence others on your behalf.
Ultimately, through engagement with fans and promoting content on social media that funnels visitors to your main website, you will see an increase in visits from social networks. This will then correlate with the benefits from the rest of your SEO efforts.
If you want to make sure your restaurant is full day in and day out, people need to be able to find you online. Once they find you, you need to quickly win them over with a great website experience and drive them to your location. These nine tips will help you accomplish both of those goals.
Once those customers get to the restaurant, it’s all up to the staff. Remember, no amount of SEO can save a restaurant that consistently leaves a bad taste in the mouths of its customers.