15/12/17: Friday Briefing With Aguru Marketing

Dec 15


This week, we have news of the Top 3 Christmas YouTube Ads of 2017 and bringing Guy Harvey’s Restaurant website up to speed

Top 3 Christmas YouTube Ads of 2017

We are edging ever closer to the festive period, which means that most Christmas campaigns have been rolling out on the screens and online in the UK. Our Senior Digital Guru, Dan, is a big fan of Christmas Ads and has been keeping a close eye on the reaction of the public and marketing community.

So here is goes, the most popular Christmas Ads are as follows:

1. John Lewis Christmas Ad 2017 – #MozTheMonster

Following the huge success of John Lewis’ ‘The Long Wait‘, ‘Monty The Penguin‘, and ‘The Bear and the Hare‘ ads, the UK public and marketing community waited in anticipation for what adam&eveDDB would be able to bring creatively in 2017 – the result: #MozTheMonster.

The two-minute advert tells the story of a young boy called Joe who is kept awake by a seven-foot imaginary monster called Moz who lives under his bed. The reaction was luke-warm and with Amazon outperforming the British Retailer, it didn’t do much to drive sales either. Despite this, it racked up an impressive 9 million YouTube views, making it the most successful Christmas ad on 2017.

Just don’t expect many Moz The Monster gifts under the Christmas tree this year – it will probably scare the life out of the kids anyway.

Creative agency: adam&eveDDB

2. M&S Paddington & The Christmas Visitor – #LoveTheBear

Coming in second with 6.6m YouTube views is the Marks & Spencer ‘Paddington & The Christmas Visitor‘ ad.

This ‘feel good’ ad ties in with the launch of the new Paddington film due to land on the big screens in January. It sees this universally likeable bear unknowingly save Christmas for friends and neighbours when he mistakes a burglar, who has stolen everyone’s presents, for Santa.

Creative agency: Grey London

3. Sainsbury’s – #EveryBitOfChristmas

The campaign, ‘Every Bit of Christmas’, features an upbeat festive song written specifically for the ad that talks to the best aspects of Christmas – pigs in blankets, terrible socks, and Brussels sprouts. It also features cameos from festive favourites Ricky Tomlinson and Kermit the Frog.

It’s a ‘love it or hate it’ kind of ad, but at 4.5m YouTube views, there are clearly more in the ‘love’ camp.

Creative agency: Wieden+Kennedy

Bringing Guy Harvey’s Restaurant website up to speed

After successfully launching 14 websites for clients in 2017, we have been busy working on a new and exciting project – Guy Harvey’s Restaurant. With their current website in need of a major update, we identified that Guy Harvey’s were looking for a clean, modern, multimedia-rich website with flexibility to develop the website in future.

But with rich multimedia comes slow PageSpeed and YSlow, which also affects web performance, usability, and SEO. Therefore, the Aguru Web Team have prioritised bringing:

  • Optimised, pixel perfect videos and images
  • Minifying HTML/CSS, enabling compression, leveraging browser caching, and other technical techniques to improve page speed.
  • Adding a CDN at server level to reduce the time of content delivery for the user from our servers.

Is your website slow to load? If it takes more than 3 seconds to load, the chances are your users won’t stick around to see your website and Google won’t be impressed either. Speak to our team today to see how we can help you!

This post was written by Phil Whiteside