08/12/17: Friday Briefing With Aguru Marketing

Dec 8


This week, we have news of the CIMPA AGM, Flowers Group taking flight, and Google Santa Tracker

Board Roles up for Election at CIMPA AGM

CIMPA has grown in stature over the course of 2017. From the annual CIMPA Conference to social functions and workshops,  it’s been a busy 12 months for all members involved. The AGM is an opportunity for all CIMPA members to toast a successful year and elect new board members for 2018.

If you think you can make a difference to the local Cayman Islands marketing profession, CIMPA have a number of roles for election below:

Chair (previously held by Laura Skec)
Deputy Chair (previously held by Karen Ebanks)
Secretary (previously held by Maya Lewis)
Head of Communications (previously held by Harriet Moon)
Head of Events (previously held by Catherine Healy)
Head of Memberships (previously held by Eileen Keens)

The event takes place the Wharf Restaurant on December 12th from 6pm. If you are a CIMPA member, you can book your place here: https://www.eventbrite.com/e/cimpa-agm-tickets-39731068696

You can also see the full role descriptions here: http://cimpa.ky/docs/roles.pdf

Flowers Group Takes Flight

Following our successful launch of the Flowers Group company website in June, our digital team have been working hard to launch a microsite for Flowers Air Agencies, as part of a continued digital development program to bring all business arms of the Flowers Group online.

Built using Squarespace, the Flowers Air Agencies website has been specially designed to drive brand consistency from the main website with the same use of logo, colours, fonts, menu, and page architecture. We also recognised the importance of using professional, authentic imagery to build trust with users so we spent an entire day shooting various shots from fuelling airplanes to check-in – it was good fun!

Finally, we included a number of useful links for the weather, scheduled and non-scheduled arrivals, permits, and a myriad of other useful information required to help navigate commercial and private aviation users online.

Check out the new website here: http://fads.ky/

Google Santa Tracker

We’ve been so busy at Aguru Marketing that we haven’t had to time to put up a Christmas Tree or any decorations yet. But to make up for it, the Google Santa Tracker has been providing a source of entertainment and festive spirit in the office.

Every day leading up to the 24th, Google’s Santa Tracker for 2018 will uncover either a new game or new activity.

Google has so far revealed its new Santa Tracker app for iOS and Android, a snowflake coding tool, a translation tool, a festive video, and a virtual painting tool. Future surprises have been hinted at, such as using Code Boogie to code the famous elf dance, as well as the world’s largest virtual snowball fight.

In addition, Google has released other Christmas creations in conjunction with the Santa Tracker. This includes things like the “Santa Snap” game, available only on Android, which lets you fly an elf around the world to take selfies with famous landmarks.

Of course, this is all in preparation for Christmas Eve, where you’ll be able to track Santa’s journey around the globe in real-time. Google Assistant will also be on deck, ready to answer “Ok Google, where is Santa?” at any time.

We can’t wait to see him visit us in Cayman!

This post was written by Phil Whiteside