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15/12/17: Friday Briefing With Aguru Marketing

Dec 15
2017

 

This week, we have news of the Top 3 Christmas YouTube Ads of 2017 and bringing Guy Harvey’s Restaurant website up to speed


Top 3 Christmas YouTube Ads of 2017

We are edging ever closer to the festive period, which means that most Christmas campaigns have been rolling out on the screens and online in the UK. Our Senior Digital Guru, Dan, is a big fan of Christmas Ads and has been keeping a close eye on the reaction of the public and marketing community.

So here is goes, the most popular Christmas Ads are as follows:

1. John Lewis Christmas Ad 2017 – #MozTheMonster

Following the huge success of John Lewis’ ‘The Long Wait‘, ‘Monty The Penguin‘, and ‘The Bear and the Hare‘ ads, the UK public and marketing community waited in anticipation for what adam&eveDDB would be able to bring creatively in 2017 – the result: #MozTheMonster.

The two-minute advert tells the story of a young boy called Joe who is kept awake by a seven-foot imaginary monster called Moz who lives under his bed. The reaction was luke-warm and with Amazon outperforming the British Retailer, it didn’t do much to drive sales either. Despite this, it racked up an impressive 9 million YouTube views, making it the most successful Christmas ad on 2017.

Just don’t expect many Moz The Monster gifts under the Christmas tree this year – it will probably scare the life out of the kids anyway.

Creative agency: adam&eveDDB

2. M&S Paddington & The Christmas Visitor – #LoveTheBear

Coming in second with 6.6m YouTube views is the Marks & Spencer ‘Paddington & The Christmas Visitor‘ ad.

This ‘feel good’ ad ties in with the launch of the new Paddington film due to land on the big screens in January. It sees this universally likeable bear unknowingly save Christmas for friends and neighbours when he mistakes a burglar, who has stolen everyone’s presents, for Santa.

Creative agency: Grey London

3. Sainsbury’s – #EveryBitOfChristmas

The campaign, ‘Every Bit of Christmas’, features an upbeat festive song written specifically for the ad that talks to the best aspects of Christmas – pigs in blankets, terrible socks, and Brussels sprouts. It also features cameos from festive favourites Ricky Tomlinson and Kermit the Frog.

It’s a ‘love it or hate it’ kind of ad, but at 4.5m YouTube views, there are clearly more in the ‘love’ camp.

Creative agency: Wieden+Kennedy

Bringing Guy Harvey’s Restaurant website up to speed

After successfully launching 14 websites for clients in 2017, we have been busy working on a new and exciting project – Guy Harvey’s Restaurant. With their current website in need of a major update, we identified that Guy Harvey’s were looking for a clean, modern, multimedia-rich website with flexibility to develop the website in future.

But with rich multimedia comes slow PageSpeed and YSlow, which also affects web performance, usability, and SEO. Therefore, the Aguru Web Team have prioritised bringing:

  • Optimised, pixel perfect videos and images
  • Minifying HTML/CSS, enabling compression, leveraging browser caching, and other technical techniques to improve page speed.
  • Adding a CDN at server level to reduce the time of content delivery for the user from our servers.

Is your website slow to load? If it takes more than 3 seconds to load, the chances are your users won’t stick around to see your website and Google won’t be impressed either. Speak to our team today to see how we can help you!


08/12/17: Friday Briefing With Aguru Marketing

Dec 8
2017

 

This week, we have news of the CIMPA AGM, Flowers Group taking flight, and Google Santa Tracker


Board Roles up for Election at CIMPA AGM

CIMPA has grown in stature over the course of 2017. From the annual CIMPA Conference to social functions and workshops,  it’s been a busy 12 months for all members involved. The AGM is an opportunity for all CIMPA members to toast a successful year and elect new board members for 2018.

If you think you can make a difference to the local Cayman Islands marketing profession, CIMPA have a number of roles for election below:

Chair (previously held by Laura Skec)
Deputy Chair (previously held by Karen Ebanks)
Secretary (previously held by Maya Lewis)
Head of Communications (previously held by Harriet Moon)
Head of Events (previously held by Catherine Healy)
Head of Memberships (previously held by Eileen Keens)

The event takes place the Wharf Restaurant on December 12th from 6pm. If you are a CIMPA member, you can book your place here: https://www.eventbrite.com/e/cimpa-agm-tickets-39731068696

You can also see the full role descriptions here: http://cimpa.ky/docs/roles.pdf

Flowers Group Takes Flight

Following our successful launch of the Flowers Group company website in June, our digital team have been working hard to launch a microsite for Flowers Air Agencies, as part of a continued digital development program to bring all business arms of the Flowers Group online.

Built using Squarespace, the Flowers Air Agencies website has been specially designed to drive brand consistency from the main website with the same use of logo, colours, fonts, menu, and page architecture. We also recognised the importance of using professional, authentic imagery to build trust with users so we spent an entire day shooting various shots from fuelling airplanes to check-in – it was good fun!

Finally, we included a number of useful links for the weather, scheduled and non-scheduled arrivals, permits, and a myriad of other useful information required to help navigate commercial and private aviation users online.

Check out the new website here: http://fads.ky/

Google Santa Tracker

We’ve been so busy at Aguru Marketing that we haven’t had to time to put up a Christmas Tree or any decorations yet. But to make up for it, the Google Santa Tracker has been providing a source of entertainment and festive spirit in the office.

Every day leading up to the 24th, Google’s Santa Tracker for 2018 will uncover either a new game or new activity.

Google has so far revealed its new Santa Tracker app for iOS and Android, a snowflake coding tool, a translation tool, a festive video, and a virtual painting tool. Future surprises have been hinted at, such as using Code Boogie to code the famous elf dance, as well as the world’s largest virtual snowball fight.

In addition, Google has released other Christmas creations in conjunction with the Santa Tracker. This includes things like the “Santa Snap” game, available only on Android, which lets you fly an elf around the world to take selfies with famous landmarks.

Of course, this is all in preparation for Christmas Eve, where you’ll be able to track Santa’s journey around the globe in real-time. Google Assistant will also be on deck, ready to answer “Ok Google, where is Santa?” at any time.

We can’t wait to see him visit us in Cayman!


Top 10 Quotes From Marketing Gurus To Inspire Your 2018 Strategy

Nov 27
2017

As Marketing Gurus, we pride ourselves on coming up with fresh ideas and staying on trend. It’s how we stay relevant and grow as a team for the benefit of our clients. So, where do some of the most brilliant marketing gurus get their inspiration? From other brilliant marketing gurus, of course.

With 2017 coming to close, we take a look at the ‘Top 10 Quotes From Marketing Gurus’ to inspire your 2018 marketing strategy:

(Photo: Arthur Sasse/UPI/AFP)

1. “Creativity is intelligence having fun” Albert Einstein

2. “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin

3. “A brand is longer what we tell the consumer it is – it is what the consumers tell each other it is.” – Scott Cook 

4. “Make your marketing so useful people would pay for it.” – Jay Baer

5. “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

6. “Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

7. “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen

8. “You can’t sell anything if you can’t tell anything.” – Beth Comstock

9. “You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.” – Neil Patel

10. “Marketing is too important to be left to the marketing department.” – David Packard

 


3 Starter SEO Tips to Boost Your Cayman Restaurant Website

Nov 19
2017

Investing in SEO is a must for restaurants in Cayman Islands today. If you want to make sure your restaurant is full day in and day out, people need to be able to find you online to give you a quicker road to driving quality traffic to your website.

Below are three quick starter tips on where to focus your time to boost your website in the search results via SEO:

1. Define Your SEO Strategy

It’s important to define your SEO strategy. Get into the mind of the user and think about what search terms or phrases your audience uses, not what you think your restaurant should be found for.

As a start, define the geographic area you want to own and then research what keyword terms and phrases your audience uses through Google Keyword Planner or a third-party keyword research tool. There are a few distinct groupings of terms that you want to group and classify properly that all have different levels of competition:

  • High-level restaurant terms: Terms like “restaurants” and “Cayman Islands restaurants” are some of the most generic variations a searcher might use, whether they are visiting or local. In the Google Keyword Planner, you can set your geographic focus to the area you identified or use both the generic term by itself (“restaurants”) and with the geographic modifier (“Cayman Islands”) as well as other general variations related to what your restaurant is about.
  • Niche-specific terms: The next level down of terms relates to the specific categories your restaurant would fall into that might be searched. Examples include “Italian restaurants”, “pizza”, “romantic restaurants” and other unique features. If you’re struggling with what specific categories or wording you should use, take a look at Google Maps, Yelp, and TripAdvisor and use their filtering criteria in your area to see the general categoies they utilise.

2. Focus On Directories That Matter

Start by claiming, standardising data, and optimising listings with accurate NAP (name, address, phone) data for your restaurant across all of the major and relevant local search properties.

With directory tools like Moz Local and Yext not available for research use in Cayman Islands, put your focus on the directories that matter locally. A good start is Google My Business, and then branch out to leading directories like Yelp, TripAdvisor, FourSquare.

Beyond that, there are also niche directory websites based in Cayman Islands:

A combination of search engine directories, social media sites, and industry-specific directory sites on a regional and local scale will grow your online visibility.

3. Engage with Customers on Social Media

Even though social media’s direct impact on SEO has long been debated, we know that social media engagement can drive users to your site.

Social media can be a powerful touchpoint of the customer journey, showcasing what customers can expect to experience at your restaurant. A strong social presence often correlates with a strong organic search presence as content, engagement, and popularity align with the important SEO pillars of relevance and authority.

Develop a social media strategy and follow through with implementation. Make sure to engage with followers and reply to inquiries promptly. How you communicate online sets a perception of your overall customer service and approach.

Find your audience, engage them, and get them to influence others on your behalf.

Ultimately, through engagement with fans and promoting content on social media that funnels visitors to your main website, you will see an increase in visits from social networks. This will then correlate with the benefits from the rest of your SEO efforts.

Summary

If you want to make sure your restaurant is full day in and day out, people need to be able to find you online. Once they find you, you need to quickly win them over with a great website experience and drive them to your location. These nine tips will help you accomplish both of those goals.

Once those customers get to the restaurant, it’s all up to the staff. Remember, no amount of SEO can save a restaurant that consistently leaves a bad taste in the mouths of its customers.